earring jewelry boxes wholesale The market expansion of Kaifeng Tu specialties: There are many souvenirs in Kaifeng, Chen Liou Doudou's sticks of peanuts, Garlic fried jellyfish, Cainean Doulan Kaisou Tongjin -Sites cake and champion cake high -end like embroidery, official porcelain, general peanut cakes, fighting, fighting, fighting, fighting, fighting Eating, but compared with other provinces and cities, there are obvious status quo with low market visibility and low market share. Like our embroidery, many embroidery methods have a variety of acupuncture methods such as single -sided, multi -faceted embroidery, etc., the product quality is also good, but compared with Su Xiu, the market is very low; our official porcelain is the same. The official porcelain is actually in the Song Dynasty. The porcelain used by technical secondary school for the royal family is very delicate. After the artists of our Kaifeng dig out this traditional craft, the quality of the official porcelain produced is very good, but in terms of popularity, it is far less than that of Jun porcelain, Ru porcelain, etc. porcelain. The high -end local products are not well -known, and the low -grade ones are no exception. In fact, our fighting food is very good, which is much better than Sichuan's spicy sauce. However, in Zhengzhou, Shanghai, Wuhan and other places Without our product. Our peanut cake is currently staying in this regional market, and its popularity is very low. Because our local products are not well -known, our companies are unsustainable and causes great employment pressure. Therefore, the market expansion of Kaifeng's local products has become a problem that we must attach great importance. Continue: Where does our local production market expand from? Market positioning is a question that we must pay attention to the manufacturer of local production and production enterprises. We are now facing the buyer's market. Consumers determine whether our products can be accepted, and only consumers accept our products can our companies get sales and profits. Therefore, the positioning of the product before the product has not yet produced is the basic requirements for actively marketing in the buyer's market. On the other hand, the local production enterprises we opened the sea are unclear or there is no positioning at all. It is just that after the product is produced, it is already a common problem to consider the product sales problem. In this case, due to the fuzzy positioning of the product, it will inevitably make the company's products from the needs of the main consumers of their own products. It is inevitable that it is difficult for products to sell. Like our peanut cake, including the original love peanut milk at first sight. In fact, the product positioning is very vague. If the peanut cake is located to the gift, it should not be used for how many years of consistently packaging. system. There are also certain problems in the market positioning of our official porcelain and embroidery. I think our products are mainly high -end markets. Generally, ordinary people will not buy such products. The main consumers are some high purchasing power and high cultural quality Consumers, but our products, whether it is packaging or sales channels, does not actually develop under this basic market positioning. It is because of the blurred market positioning of our local specialty products that the market expansion of our entire local specialty products has not been expanded. The plan is chaotic. In this case, it is not no wonder that it is difficult for products to occupy the market. Continue 2: After the product market positioning is determined, the product design is particularly important, because positioning is only a idea. To become a reality, it is reflected through the product. The basic sign reflected is that the product positioning is consistent with the product design. However, in terms of the local production manufacturers of Kaifeng, we did not do enough in this regard. Like high -end market embroidery and official porcelain, as high -end products, we must also consider the convenience, comfort and a product of a high -end product as a high -end product. a feeling of. However, our embroidery, especially the general manufacturers, have no simple and elegant packaging, and it is difficult to carry all embroidery products. A big embroidery, using only one rope, the average person will be uncomfortable for a while, it will be very uncomfortable What's more, most of the people who buy our embroidery are far away? Our official porcelain is the same. Packaging is a problem, and sometimes this packaging seems to be very productive. As a high -grade local specialty, there are similar problems in general local products. Like our peanut cake, the product variety has always been unified for many years. It has not been innovative in taste, and the product has a big problem. This problem manufacturer must find a way to solve it, because this important reason that affects many consumers' purchase. In terms of product packaging, our peanut cakes have a big problem, that is, the specifications are unreasonable. Generally, 200mm*100mm. This specification is used as a gift. It is too bloated to get 2 boxes. This specification affirms products as gifts as gifts to increase market share in the market. It can be seen from the above that the important issue of our product design of the special product of Kaifeng is the inconsistent product positioning and product design. If our manufacturer does not make some efforts in this area, it is difficult to develop market expansion. Continued 3: After our local production positioning and product design production, a very important problem is the issue of marketing channel construction. Nowadays, all the companies that can be in the market in a high popularity or can survive in the market for a long time. Its sales network is very developed. In the past few years, the product sales revenue can increase from 100 million yuan to 8 billion yuan in 3 years. The construction of the manufacturer's sales network is very weak. It is mainly manifested in the internal competition in the Kaifeng market. It has not greatly developed the market in the province, and the market outside the province has not been developed. In this channel pattern Development is not unusual. So how to build a complete marketing channel? For channel construction, first of all, channel construction must be consistent with product positioning, that is, our channels are not randomly selected, but the most convenient positions based on their own market segments. Among them, I have repeatedly emphasized that the role of positioning is because product positioning is the center of product expansion. All activities must be carried out around this center to effectively improve marketing efficiency. Secondly, the more channel construction is better, but to conduct a comprehensive analysis. It is not possible to blindly pursue the number of outlets. While eliminating the blank spots of the market, it should also control the number of outlets. Essence Finally, after the construction of the channels, we must continue to maintain the channels. It is necessary to analyze and study why a certain channel is not good, whether it is a product problem, or the problem of the market capacity of the channel itself, or the issue of sales staff. For good sales channels, we must often analyze why the performance is better, and promote this successful experience to other channels. And all these tasks must be supported by a large number of market research. Continue 4: Why the same product, others are higher than ours and sales are better than us. One important reason is that our brand building is unfavorable. In this regard, more than 20 years of reform and opening up, there is no one of the local products of Kaifeng. The well -known brands across the country and even the province are a proof. So how to do a good job of brand building, first consider whether the brand is suitable for a brand from an economic perspective. Generally speaking, brand building is a large investment and long cycle investment. Enterprises that have not yet been stylish are not economical. Only the size of the company's products and the styling products are more suitable for brand building. Regarding the expansion of the product scale, enterprises are usually through the following channels. One is the internal investment of the enterprise, the other is to make the production of OEMs, and the third is to quickly expand the size of the enterprise through purchase. However, for the latter two, enterprises should pay attention to the product quality of the expansion of external products, and the more important external products should be consistent with the core value of the company's brand and the internal product of the enterprise. The product needs to be positioned, and the brand building also has the problem of brand positioning. The key to brand positioning is to seize consumer psychology, take the product as the starting point, and find a suitable position for enterprise products in the brain of potential consumers. When brand positioning, when brand positioning Pay attention to a few basic principles: brand positioning must be based on the real advantages of the product as the basic brand positioning to highlight the company's competitive advantage brand positioning to allow consumers to experience the clear and clear brand positioning. When the enterprise conducts brand construction, it is necessary to mainly manage the correlation management of multiple products. Generally speaking, the product with strong correlation can play a main brand. Each product is in the brand, and the correlation is not high. Using the same brand, this is because the product of the sub -crowns will make consumers blur or even confuse the manufacturer's brand positioning. The success of a brand is not enough to establish one brand. To ensure the long -term survival of the corporate brand, it is necessary to carry out the management of the brand. Make necessary funds for support. Continued 5: The last problem of the expansion of Kaifeng Tu specialty market is the key to customer management. Customers are the key to the survival of the enterprise. The main task of effective customer management is to retain old customers and prevent customer loss, including pioneering new customers. Due to the low cost of stable old customers, and the old customers are more loyal to the enterprise, they can speak more for enterprise products, and repeatedly buy it. When buying, other product brands are usually ignored, so it is important to retain old customers. And to keep old customers, or to prevent customers from being lost, pay attention to the following work, listen to customer complaints. Generally, customers who can complain are good customers. These complaints often contain a lot of business opportunities and often keep in touch with customers, especially big customers. Establish a customer file, regularly hold customer symposiums to attach importance to market research, discover new information of the market in time, and continue to launch new products with potential taste and consumer taste.
earring jewelry boxes wholesale The market expansion of Kaifeng Tu specialties: There are many souvenirs in Kaifeng, Chen Liou Doudou's sticks of peanuts, Garlic fried jellyfish, Cainean Doulan Kaisou Tongjin -Sites cake and champion cake high -end like embroidery, official porcelain, general peanut cakes, fighting, fighting, fighting, fighting, fighting Eating, but compared with other provinces and cities, there are obvious status quo with low market visibility and low market share. Like our embroidery, many embroidery methods have a variety of acupuncture methods such as single -sided, multi -faceted embroidery, etc., the product quality is also good, but compared with Su Xiu, the market is very low; our official porcelain is the same. The official porcelain is actually in the Song Dynasty. The porcelain used by technical secondary school for the royal family is very delicate. After the artists of our Kaifeng dig out this traditional craft, the quality of the official porcelain produced is very good, but in terms of popularity, it is far less than that of Jun porcelain, Ru porcelain, etc. porcelain. The high -end local products are not well -known, and the low -grade ones are no exception. In fact, our fighting food is very good, which is much better than Sichuan's spicy sauce. However, in Zhengzhou, Shanghai, Wuhan and other places Without our product. Our peanut cake is currently staying in this regional market, and its popularity is very low. Because our local products are not well -known, our companies are unsustainable and causes great employment pressure. Therefore, the market expansion of Kaifeng's local products has become a problem that we must attach great importance. Continue: Where does our local production market expand from? Market positioning is a question that we must pay attention to the manufacturer of local production and production enterprises. We are now facing the buyer's market. Consumers determine whether our products can be accepted, and only consumers accept our products can our companies get sales and profits. Therefore, the positioning of the product before the product has not yet produced is the basic requirements for actively marketing in the buyer's market. On the other hand, the local production enterprises we opened the sea are unclear or there is no positioning at all. It is just that after the product is produced, it is already a common problem to consider the product sales problem. In this case, due to the fuzzy positioning of the product, it will inevitably make the company's products from the needs of the main consumers of their own products. It is inevitable that it is difficult for products to sell. Like our peanut cake, including the original love peanut milk at first sight. In fact, the product positioning is very vague. If the peanut cake is located to the gift, it should not be used for how many years of consistently packaging. system. There are also certain problems in the market positioning of our official porcelain and embroidery. I think our products are mainly high -end markets. Generally, ordinary people will not buy such products. The main consumers are some high purchasing power and high cultural quality Consumers, but our products, whether it is packaging or sales channels, does not actually develop under this basic market positioning. It is because of the blurred market positioning of our local specialty products that the market expansion of our entire local specialty products has not been expanded. The plan is chaotic. In this case, it is not no wonder that it is difficult for products to occupy the market. Continue 2: After the product market positioning is determined, the product design is particularly important, because positioning is only a idea. To become a reality, it is reflected through the product. The basic sign reflected is that the product positioning is consistent with the product design. However, in terms of the local production manufacturers of Kaifeng, we did not do enough in this regard. Like high -end market embroidery and official porcelain, as high -end products, we must also consider the convenience, comfort and a product of a high -end product as a high -end product. a feeling of. However, our embroidery, especially the general manufacturers, have no simple and elegant packaging, and it is difficult to carry all embroidery products. A big embroidery, using only one rope, the average person will be uncomfortable for a while, it will be very uncomfortable What's more, most of the people who buy our embroidery are far away? Our official porcelain is the same. Packaging is a problem, and sometimes this packaging seems to be very productive. As a high -grade local specialty, there are similar problems in general local products. Like our peanut cake, the product variety has always been unified for many years. It has not been innovative in taste, and the product has a big problem. This problem manufacturer must find a way to solve it, because this important reason that affects many consumers' purchase. In terms of product packaging, our peanut cakes have a big problem, that is, the specifications are unreasonable. Generally, 200mm*100mm. This specification is used as a gift. It is too bloated to get 2 boxes. This specification affirms products as gifts as gifts to increase market share in the market. It can be seen from the above that the important issue of our product design of the special product of Kaifeng is the inconsistent product positioning and product design. If our manufacturer does not make some efforts in this area, it is difficult to develop market expansion. Continued 3: After our local production positioning and product design production, a very important problem is the issue of marketing channel construction. Nowadays, all the companies that can be in the market in a high popularity or can survive in the market for a long time. Its sales network is very developed. In the past few years, the product sales revenue can increase from 100 million yuan to 8 billion yuan in 3 years. The construction of the manufacturer's sales network is very weak. It is mainly manifested in the internal competition in the Kaifeng market. It has not greatly developed the market in the province, and the market outside the province has not been developed. In this channel pattern Development is not unusual. So how to build a complete marketing channel? For channel construction, first of all, channel construction must be consistent with product positioning, that is, our channels are not randomly selected, but the most convenient positions based on their own market segments. Among them, I have repeatedly emphasized that the role of positioning is because product positioning is the center of product expansion. All activities must be carried out around this center to effectively improve marketing efficiency. Secondly, the more channel construction is better, but to conduct a comprehensive analysis. It is not possible to blindly pursue the number of outlets. While eliminating the blank spots of the market, it should also control the number of outlets. Essence Finally, after the construction of the channels, we must continue to maintain the channels. It is necessary to analyze and study why a certain channel is not good, whether it is a product problem, or the problem of the market capacity of the channel itself, or the issue of sales staff. For good sales channels, we must often analyze why the performance is better, and promote this successful experience to other channels. And all these tasks must be supported by a large number of market research. Continue 4: Why the same product, others are higher than ours and sales are better than us. One important reason is that our brand building is unfavorable. In this regard, more than 20 years of reform and opening up, there is no one of the local products of Kaifeng. The well -known brands across the country and even the province are a proof. So how to do a good job of brand building, first consider whether the brand is suitable for a brand from an economic perspective. Generally speaking, brand building is a large investment and long cycle investment. Enterprises that have not yet been stylish are not economical. Only the size of the company's products and the styling products are more suitable for brand building. Regarding the expansion of the product scale, enterprises are usually through the following channels. One is the internal investment of the enterprise, the other is to make the production of OEMs, and the third is to quickly expand the size of the enterprise through purchase. However, for the latter two, enterprises should pay attention to the product quality of the expansion of external products, and the more important external products should be consistent with the core value of the company's brand and the internal product of the enterprise. The product needs to be positioned, and the brand building also has the problem of brand positioning. The key to brand positioning is to seize consumer psychology, take the product as the starting point, and find a suitable position for enterprise products in the brain of potential consumers. When brand positioning, when brand positioning Pay attention to a few basic principles: brand positioning must be based on the real advantages of the product as the basic brand positioning to highlight the company's competitive advantage brand positioning to allow consumers to experience the clear and clear brand positioning. When the enterprise conducts brand construction, it is necessary to mainly manage the correlation management of multiple products. Generally speaking, the product with strong correlation can play a main brand. Each product is in the brand, and the correlation is not high. Using the same brand, this is because the product of the sub -crowns will make consumers blur or even confuse the manufacturer's brand positioning. The success of a brand is not enough to establish one brand. To ensure the long -term survival of the corporate brand, it is necessary to carry out the management of the brand. Make necessary funds for support. Continued 5: The last problem of the expansion of Kaifeng Tu specialty market is the key to customer management. Customers are the key to the survival of the enterprise. The main task of effective customer management is to retain old customers and prevent customer loss, including pioneering new customers. Due to the low cost of stable old customers, and the old customers are more loyal to the enterprise, they can speak more for enterprise products, and repeatedly buy it. When buying, other product brands are usually ignored, so it is important to retain old customers. And to keep old customers, or to prevent customers from being lost, pay attention to the following work, listen to customer complaints. Generally, customers who can complain are good customers. These complaints often contain a lot of business opportunities and often keep in touch with customers, especially big customers. Establish a customer file, regularly hold customer symposiums to attach importance to market research, discover new information of the market in time, and continue to launch new products with potential taste and consumer taste.
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