E -commerce, Commerce, usually refers to in the widely commercial and trade activities around the world, under the network environment that is open to the Internet, based on the browser/server application method, the buyers and sellers do not meet various commercial activities to achieve consumers' consumer Online shopping, online transactions and online electronic payment, and a new type of business operation model of various business activities, transaction activities, financial activities and related comprehensive service activities. "China Network Marketing Network" Tinlu related articles pointed out that e-commerce covers a wide range, which can generally be divided into two types: Business-to-BUSINESS, or business-to-consume. In addition, there is a model of consumer-Consumer (Consumer-to-Consumer). As the domestic Internet has increased, the use of Internet shopping and the consumption method of bank card payment has gradually become popular, market share is growing rapidly, and e -commerce websites have emerged endlessly. The most common security mechanisms for e -commerce are SSL and SET. The definition of e -commerce: Procket e -commerce into a broad and narrow e -commerce. The broad e -commerce definition is defined as business or activities with various electronic tools. These tools include modern systems such as junior telegraphs, telephones, radio, television, faxes to computer, computer networks to NII (national information infrastructure -information highway), GII (global information infrastructure), and Internet. And business activities are the demand activities from pan -commodities (physical and non -real objects, products and non -commercial production factors, etc.) to the reasonable and legal consumption of pan -products to remove all activities after the typical production process. Narrow e -commerce is defined as the main use of Internet to engage in business or activities. E -commerce is a general term for people who have the highly developed modern society in modern society, mastering information technology and business rules, and systematically use electronic tools to engage in various activities centered on commodity exchange as the centered on commodity exchange. This analysis highlights the prerequisites, central, key, goals and standards of e -commerce, and points out the level and effect it should achieve. It is a more stringent and definition of e -commerce and reflects the requirements of the times. It starts from the perspective of the system. The central position in the system organically linked the environment with people, people and tools, people, and labor objects, and define e -commerce with the composition of the system and the composition of the system, so as to make it productive.
The so -called e -commerce (Commerce) is the use of computer technology, network technology, and remote communication technology to achieve electronic, digital, and networked during the entire business (trading) process. People are no longer face -to -face, looking at real goods, and paper media documents (including cash) for sale and selling transactions. Instead, through the Internet, transaction (buying and selling) through the network of product information, perfect logistics distribution systems, and convenient and safe fund settlement systems. A main theoretical course 1. E -commerce Introduction This course allows students to master the concepts, related technologies, operating environment and applications of e -commerce. Including e -commerce security issues and electronic payment systems, e -commerce applications based on EDI and Internet, the concepts and strategies of online marketing, the international environment, legal environment, moral environment and tax environment involved in e -commerce. 2. Computer network technology This course teaches computer networks, the basic concepts of database communication, and the architecture of computer network. Students are required to master Windows NT networks, and to master the use of Intranet and Internet. 3. Database principles and its application this course mainly allows students to understand various database systems (such as Access, FoxPro, SQL Server, etc.), master the main database programming language (such as Delphi), and master the combination of database and program design. 4. Marketing science through this course to enable students to understand the basic principles of marketing, be familiar with the marketing system and marketing environment, and initially grasp the specific strategies of marketing and their basic methods of comprehensive use to establish consumers and their It is necessary to be the center of market research, and laid ideas and theoretical foundations for the marketing work after graduation. 5. Enterprise Finance and Accounting This course mainly teaches basic accounting theory, basic knowledge and basic skills. Through teaching, students understand the meaning and tasks of accounting, clarify the responsibilities and authority of accounting personnel, master basic knowledge and basic skills, and lay the foundation for further professional learning in the future. 6. Online marketing management and planning from the characteristics of network marketing, online marketing environment, customer online purchase analysis, network research, network target market selection, website strategy, customer strategy, cost strategy, channel strategy, network communication and other aspects of network and marketing Integrate, master the network marketing system, master how traditional enterprises use the Internet to carry out marketing activities and how Internet companies use marketing methods to plan and develop their own business. 7. Modern logistics management This course focuses on the meaning of modern logistics and logistics management, generation and development, and technology and management of various functional elements of various functional elements (transportation, procurement and inventory control, warehousing, packaging, loading and unloading, distribution, logistics information, etc.) technology and management). And the development trend of logistics services, international logistics, logistics cost management and logistics. Through the study and training of this course, students have a complete understanding of modern logistics, understand the significance of modern logistics to e -commerce development, initially master the methods of modern logistics technology and management, and laid the related occupations related to e -commerce and logistics management A good foundation. 8. E -commerce case This course teaches industry e -commerce cases, corporate e -commerce cases and electronic government theory and case content, so that students can systematically understand the development of e -commerce in international and domestic industries, and to e -commerce in the industry Typical cases have a clear understanding, have an intuitive understanding of different forms of enterprise e -commerce development, and have a systematic grasp of the theories and cases of electronic government affairs. Two trunk practice courses 1. Basic training of computer application through the intensive training of basic knowledge and operations of targeted computer applications, it is required that students can successfully pass the national computer -level exam and obtain corresponding computer application capabilities. 2. Computer program design (VB) training through targeted programming and intensive theoretical knowledge requires students to successfully pass the national computer secondary exam and obtain corresponding computer application capabilities. 3. Microcomputer assembly and maintenance training through actual participation, assembly and debugging, require students to be familiar with the models, performance, and prices of each component component component in the market. Understand the whole process of software, hardware design and system program debugging in microcomputer system development, and master the diagnosis and solution of common faults of microcomputer. 4. Computer network configuration and system integration require students to learn the networking technology of NT LAN, master the basic concepts of NT, learn the basic knowledge of system integration, master the basic methods of system integration, and follow the steps of being familiar with the configuration of a local area network, master network planning, and grasp the network planning. Design, construction, integration, management, and application development technologies, master technologies such as Internet website construction, access services and web construction. Finally, students are required to write curriculum design papers. 5. E -commerce webpage production and website design requires students to learn the access technology of Internet, master the basic concepts of Internet, learn basic knowledge of system integration, master the basic methods of system integration, familiarize with a web website by design, master website planning, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design Construction, integration, management and application development technologies, master ASP programming, PHP programming, Java programming and other technologies, understand ISP, and finally ask students to write curriculum design papers.
The e -commerce refers to various business activities conducted by trading parties or participants using modern information technology such as computer technology and network technology, including cargo trade, service trade and Between intellectual property trade (mainly B TO B, B to C between enterprises and enterprises) use modern information technology and computer networks in accordance with certain standards in accordance with certain standards.
The definition of the above -mentioned broad e -commerce can analyze and understand from the following aspects:
First of all, e -commerce is a business method that uses the most advanced information technology technology Essence The parties to the transaction enter the e -commerce network in accordance with a certain format, and the e -commerce network will find relevant information according to the user's requirements and provide users with a variety of transaction options. Once the user has determined the transaction object, the e -commerce network will assist in the completion of the full sets of services such as signing, classification, transfer, and money receipt of the contract. Provide a "win -win" best choice for both parties.
Secondly, the essence of e -commerce is business. The goal of e -commerce is to carry out business activities through the most advanced information technology of the Internet, so it must serve business and meet the requirements of business activities. Business activities are eternal themes for e -commerce. From another perspective, business is constantly developing, and the widespread application of e -commerce will have a huge impact on the business itself. Fundamentally changing the original business method of human society and injecting a new concept into business activities.
Third, the comprehensive understanding of e -commerce should be considered from the aspects of "modern information technology" and "business". On the one hand, the "modern information technology" contained in the e -commerce office should cover various modern communication methods based on electronic technology; on the other hand, the term "business" should be widely understood, which refers to the contractuality and non -contractual contracts All matters caused by the relationship between nature of sex. According to the perspective of collection theory, e -commerce is the intersection of modern information technology and business.
2, narrow e -commerce definition
The e -commerce definition of narrow sense is that e -commerce activities will be attributed to e -commerce only through the Internet. From the perspective of development, when considering the concept of e -commerce, it is not enough to use the Internet to carry out business activities. All trading activities such as advertising, design, development, sales, procurement, and settlement of various electronic information networks will be included in the scope of e -commerce. As American scholar Ryovica Calrata and Andrew B. Whiston pointed out: e -commerce is a modern business method. This method is used to meet the needs of enterprises, merchants and customers. , Improve service quality, reduce transaction costs to achieve the above purposes. Today's e -commerce transactions through a minority computer network for information, products and services, and future e -commerce can be traded through any network in the number of information highways. In other words, e -commerce currently uses Internet as the main carrier does not mean that this type of carrier can only be used forever. In the future, e -commerce will use the most widely covered carrier than Internet, which is much more advanced and more advanced. Essence
3, the definition of e -commerce in the IT industry
it (information technology) industry is the direct designer of e -commerce and the manufacturer of e -commerce software and hardware equipment. Many companies give the definition of e -commerce according to their technical characteristics. Although the difference is large, they all agree that e -commerce uses the existing computer software, hardware equipment and network infrastructure to perform various business activities through a certain protocol's electronic network environment.
(1) HP's definition of e -commerce is: a way to complete business trade activities through electronic means, e -commerce enables us to use electronic transactions as a means to complete the product and service of products and services Exchange is a link between merchants and customers. It includes two basic forms: e -commerce between merchants and e -commerce between consumers and final consumers. HP's e -commerce solutions, including all trading partners, suppliers of users, commodities and services, carrier, banks, insurance companies, and all other external information benefits. E -commerce establishes different systems and databases through merchants and their partners and users. It uses customer authorization and information flow authorization to apply electronic transaction payment methods and mechanisms to ensure the security of the entire e -commerce transaction process.
(2) SUN's definition of e -commerce is: Simply put, e -commerce is a business transaction using the Internet network. It can be technically given to the following three definitions:
① On the basis of the existing web information release, plus Java online application software to complete online public transactions.
② Based on the existing enterprise internal interaction network (Intranet), the development of JAVA online enterprise applications can be developed to achieve the enterprise application Intranet, and then expand to the external Extranet, so that external customers can use the application of the enterprise to apply the application of the enterprise Software trading.
③ Commercial customers will trade JAVA devices such as computer, online TV set -top box, telephone, mobile phone, personal digital assistant, etc.
The development of these three aspects will eventually return to the same way ---- Java e-commerce enterprise and cross-enterprise application.
(3) IBM defines e -commerce as: e -commerce refers to the use of digital electronic methods for business data exchange and business business. It is an interrelated and dynamic business activity that developed a broad connection with the rich resources of the Internet and the rich resources of the traditional information system. This kind of activity is developed on the Internet, and the network is the basis of e -commerce. INTERNET (INTERNET), Enterprise Network (Intranet) and Extranet are three basic models of e -commerce. And these three models are layered. Only on the basis of the Internet, first establish a good enterprise internal network (Intranet), and establish a relatively complete standard and various information infrastructure to smoothly expand to the external network of the enterprise ( Extranet), finally extended to e -commerce.
4, the concept of the World E -commerce Conference on e -commerce
November 6-7, 1997, the International Chamber of Commerce held the World Business Conference (The World Business Agenda for Commerce, from a business perspective, proposed the concept of e -commerce: e -commerce refers to the electronicization of the entire trade activity. From the perspective of covering the scope: all aspects of transaction in all aspects of transactions instead of any form of commercial transactions performed through a face -to -face exchange or direct interview method; from the technical aspect, it can be defined as: e -commerce is a multi -technical collection, which is a multi -technology collection, and a multi -technology collection, which is a multi -technology collection, and a multi -technology collection, which is a multi -technology collection. Including exchange data (such as electronic data exchange, email), obtaining data (such as shared database, electronic publicity cards), and automatic capture data (such as barcodes), etc.
The business covered by e -commerce includes: information exchange, pre -sale and after -sales service (such as providing details of products and services, product use technical guidelines, answering customer opinions), sales, electronic payment (such as using electronic funds Transfer, credit cards, electronic checks, electronic cash), transportation (including the management and transportation tracking of goods, and the actual delivery of products that can be transmitted electronic), form a virtual enterprise (form a physical non -physical enterprise, focus on a group of a group of batch The authority of independent small and medium -sized companies provides more products and services than any individual company), companies and trading partners can jointly have and operate and share business methods.
5. The definition of "electronic data exchange" is provided, but the "E -commerce Demonstration Law" does not specifically explain what "e -commerce" refers to. When formulating the "E -commerce Demonstration Law", the United Nations Trade Law Commission decided that when dealing with the current theme, we must remember the extensive meaning of electronic data exchange, that is, the electronic data exchange that may be widely involved under the title of "e -commerce" in trade in trade Various uses, although other explanatory terms can be used. The communication methods included in the concept of "e -commerce" have the following transmission methods based on electronic technology: communication based on electronic data exchange, narrowly defined as data transmission in standard formats between electronic computers; Standard electrical transmission; passing through electronic means, such as the transmission of text in a free format through the Internet.
In on the other hand, the "E -commerce Demonstration Law" made a broad explanation of the word "business" in "e -commerce": to make it including all business in contract or non -contractual type of business Various matters caused by the relationship of nature.商务性质的关系包括不限于下列交易：供应或交换货物或服务的任何贸易交易；分销协议；商务代表代理；客账代理；租赁；工厂建造；咨询；工程设计；许可贸易；投资；融资；银行Business; insurance; development agreement franchise; joint -run or other forms of industrial or business cooperation.
The relationship between modern business and e -commerce and the role of e -commerce on business will generally be reflected in many aspects. Yes) It can also be said that it is: using electronics as a means, with business as the main body, the original traditional sales and shopping channels are moved to the Internet, breaking the tangible and intangible barriers of the country and region, the globalization, networking, and networking of manufacturing enterprises are global, networked, and networked. Intangible and personalized! Some people have said: If you want to fish, you must know where there are fish. If you want to create wealth, you must know where wealth is concentrated; mastering knowledge is not as good as mastering the trend, and mastering the trend must master the biggest trend. What is the biggest trend of the 21st century? E -commerce! Why? Because e -commerce will promote the economic development of a country, will change the production method of society, and the structure of the economy will be adjusted, it will become a new economic growth point of a country. Essence Essence
The "e -commerce" "concept" as the keyword, choose BAI and select a search engine for query:
1, Baidu Alliance makes partners stronger
2, Baidu Software Developers choose to cooperate with Baidu to improve the ability to improve through Baidu Super search software
. Baidu statistics
Free website statistical systems, including various statistical services such as traffic statistics, search engine analysis, user analysis, promotion content monitoring, etc., so that you can track the traffic changes of your website at any time from all angles.
4. Financial websites obtain good income through Baidu theme promotion
5. Car website and Baidu theme promotion cooperation, obtain long -term stable income
6. If you are a chain Internet cafe or an Internet cafe software provider, you can cooperate with Baidu.
7. The service platform of the number million is to ensure the stable transmission of data
8. powerful technical team, core data analysis
9. Different places Real -time data backup to ensure data security and privacy
E-commerce or EC (English: E-Commerce) refers to electronic trading activities and related service activities on the Internet, an internal network (Intranet), and Value AdDed Network on the Internet. Electronic and networked in all aspects of business activities. E -commerce includes electronic money exchange, supply chain management, electronic trading market, network marketing, online transaction processing, electronic data exchange (EDI), inventory management and automatic data collection system. In the process, information technology used includes: Internet, internet, emails, databases, electronic directory and mobile phones.
The e-commerce in the broad sense-electronic business or EB (English: E-BUSINESS) refers to the electronicization of the entire business activity, that is, refers to the application computer and network technology and modern information communication communication Technologies, according to certain standards, use electronic tools (sometimes even referring to the entire electronic media field, including broadcasting, television, telephone communication, etc.) to realize business activities including e -commerce (or electronic transactions) The whole process
The success factor of e -commerce
[Edit] Technology and organization n In many cases, an e -commerce company survives Based on its own products, and also have a capable management team, good pre -sale services, good business structure, network foundation and a safe, good design website, these factors include: r enough market research and analysis. E -commerce requires feasible business plans and abide by the basic principles of supply and demand. The failure in the field of e -commerce is often the same as other business areas, and lacks a understanding of the basic principles of business. The management team that is armed by an information technology strategy. The information strategy of a company needs to be a part of the reorganization of the business process. This provides customers with a convenient and safe way to trade. Credit cards are the most common payment methods on the Internet. About 90%of online payment uses credit cards. In the past, the encrypted credit card number information was passed between customers and merchants through independent third -party payment gateways, and most small companies and individual companies are still the same. Today, most of the companies with a larger scale directly handle credit card transactions through protocols with commercial banks or credit card companies on the website. The transaction with high reliability and security. For example, using parallel computing, hardware redundancy, failure processing, information encryption, and network firewall technology to meet this demand. The customer relationship with a 360 -degree perspective, that is, to ensure that both the company's employees, suppliers, and partners can obtain a complete and consistent perspective of customers, rather than being selected or filtered. Because customers will not have a good evaluation of the feeling of monitoring in authoritism (eldest brother). Colon a business model. If there is such a paragraph in textbooks in 2000, many "" companies may not go bankrupt. The design of an e -commerce value chain, which is concerned about the core competitiveness of the limited number, rather than a solution for one -stop purchase. If the appropriate preparation procedures, online stores can get one of them in professional or general characteristics. The technology is close to the most cutting -edge technology as far as possible, and it is closely following the change of technology. (However, it should be remembered that there is a big difference between the basic rules of business and the basic rules of technology, do not catch fashion in the business model) Coloning a sufficient sensitive and agile organization to timely cope with the economy, society and the environment in a timely manner Any change occurred. This provides an attractive website. Tasteful use of color, pictures, animations, photos, fonts and sufficient white space can achieve this goal. Masmic business processes can be obtained through process reconstruction and information technology. The information that provides fully understanding products and services, including not only all product information, but also reliable consultant suggestions and selection suggestions. Naturally, the e -commerce supplier industry needs to fulfill the principle of universal, such as ensuring the quality and availability of the goods provided, the reliability of logistics, and timely and effectively handling customer complaints. In the network environment, there is a unique feature. Customers can get far more than the traditional "brick cement" commercial environment about merchants
[Edit] Customers are first one one first Successful e -commerce institutions must provide a satisfactory and meaningful experience for customers. All of them are composed of various customers as the first factors, including the following:
The additional benefits to customers: If electronic seller wants to do this, it can provide a product or product series, with a lower one lower, a lower lower one, a lower lower one, a lower lower one, a lower one, a lower lower one, a lower lower one, a lower one, a lower one. The price attracts potential customers, just like traditional business. provides high -quality services: provides an interactive and easy -to -use purchase experience and place, as well as traditional retailers, it helps to achieve the above goals to a certain extent. To encourage customers to come back to buy again. Gifts or promotional coupons, discounts and discounts can be used. You can also connect to other related websites and advertising alliances. providing personal services: Provide personalized websites, purchase suggestions, personal and special preferential methods, helping to increase interaction and humanization to replace traditional sales methods. The community awareness: Chat room, discussion board, and some loyal customer programs (also known as affinity plan) have some help to provide community awareness. This to make customers have a comprehensive experience: Provide electronic personalized services, and provide individual services according to the customer's preferences, so that customers can feel different experiences, which can become the company's unique selling point and brand. Self -service method: providing self -service service websites, easy -to -use and no need for assistance, all help. Including all product information, cross -selling information, consulting product replacement, supplies and accessories selection. The various information: such as personal electronic address book, online shopping, etc. Through rich comparative information and good search equipment, information and component security and healthy comments are provided to customers. Can help personal electronic services to determine more potential customers.
[Edit] Failure factor The leakage of personal data is the biggest factor. For personal information, hackers can immediately know what personal information you put on the webpage. So how to protect customers' personal capital, etc. is the biggest problem of e -commerce. If it is not handled properly, then this electronic shop will be eliminated
n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
E -commerce, Commerce, usually refers to in the widely commercial and trade activities around the world, under the network environment that is open to the Internet, based on the browser/server application method, the buyers and sellers do not meet various commercial activities to achieve consumers' consumer Online shopping, online transactions and online electronic payment, and a new type of business operation model of various business activities, transaction activities, financial activities and related comprehensive service activities. "China Network Marketing Network" Tinlu related articles pointed out that e-commerce covers a wide range, which can generally be divided into two types: Business-to-BUSINESS, or business-to-consume. In addition, there is a model of consumer-Consumer (Consumer-to-Consumer). As the domestic Internet has increased, the use of Internet shopping and the consumption method of bank card payment has gradually become popular, market share is growing rapidly, and e -commerce websites have emerged endlessly. The most common security mechanisms for e -commerce are SSL and SET.
The definition of e -commerce:
Procket e -commerce into a broad and narrow e -commerce. The broad e -commerce definition is defined as business or activities with various electronic tools. These tools include modern systems such as junior telegraphs, telephones, radio, television, faxes to computer, computer networks to NII (national information infrastructure -information highway), GII (global information infrastructure), and Internet. And business activities are the demand activities from pan -commodities (physical and non -real objects, products and non -commercial production factors, etc.) to the reasonable and legal consumption of pan -products to remove all activities after the typical production process. Narrow e -commerce is defined as the main use of Internet to engage in business or activities. E -commerce is a general term for people who have the highly developed modern society in modern society, mastering information technology and business rules, and systematically use electronic tools to engage in various activities centered on commodity exchange as the centered on commodity exchange. This analysis highlights the prerequisites, central, key, goals and standards of e -commerce, and points out the level and effect it should achieve. It is a more stringent and definition of e -commerce and reflects the requirements of the times. It starts from the perspective of the system. The central position in the system organically linked the environment with people, people and tools, people, and labor objects, and define e -commerce with the composition of the system and the composition of the system, so as to make it productive.
The so -called e -commerce (Commerce) is the use of computer technology, network technology, and remote communication technology to achieve electronic, digital, and networked during the entire business (trading) process. People are no longer face -to -face, looking at real goods, and paper media documents (including cash) for sale and selling transactions. Instead, through the Internet, transaction (buying and selling) through the network of product information, perfect logistics distribution systems, and convenient and safe fund settlement systems. A main theoretical course 1. E -commerce Introduction This course allows students to master the concepts, related technologies, operating environment and applications of e -commerce. Including e -commerce security issues and electronic payment systems, e -commerce applications based on EDI and Internet, the concepts and strategies of online marketing, the international environment, legal environment, moral environment and tax environment involved in e -commerce. 2. Computer network technology This course teaches computer networks, the basic concepts of database communication, and the architecture of computer network. Students are required to master Windows NT networks, and to master the use of Intranet and Internet. 3. Database principles and its application this course mainly allows students to understand various database systems (such as Access, FoxPro, SQL Server, etc.), master the main database programming language (such as Delphi), and master the combination of database and program design. 4. Marketing science through this course to enable students to understand the basic principles of marketing, be familiar with the marketing system and marketing environment, and initially grasp the specific strategies of marketing and their basic methods of comprehensive use to establish consumers and their It is necessary to be the center of market research, and laid ideas and theoretical foundations for the marketing work after graduation. 5. Enterprise Finance and Accounting This course mainly teaches basic accounting theory, basic knowledge and basic skills. Through teaching, students understand the meaning and tasks of accounting, clarify the responsibilities and authority of accounting personnel, master basic knowledge and basic skills, and lay the foundation for further professional learning in the future. 6. Online marketing management and planning from the characteristics of network marketing, online marketing environment, customer online purchase analysis, network research, network target market selection, website strategy, customer strategy, cost strategy, channel strategy, network communication and other aspects of network and marketing Integrate, master the network marketing system, master how traditional enterprises use the Internet to carry out marketing activities and how Internet companies use marketing methods to plan and develop their own business. 7. Modern logistics management This course focuses on the meaning of modern logistics and logistics management, generation and development, and technology and management of various functional elements of various functional elements (transportation, procurement and inventory control, warehousing, packaging, loading and unloading, distribution, logistics information, etc.) technology and management). And the development trend of logistics services, international logistics, logistics cost management and logistics. Through the study and training of this course, students have a complete understanding of modern logistics, understand the significance of modern logistics to e -commerce development, initially master the methods of modern logistics technology and management, and laid the related occupations related to e -commerce and logistics management A good foundation. 8. E -commerce case This course teaches industry e -commerce cases, corporate e -commerce cases and electronic government theory and case content, so that students can systematically understand the development of e -commerce in international and domestic industries, and to e -commerce in the industry Typical cases have a clear understanding, have an intuitive understanding of different forms of enterprise e -commerce development, and have a systematic grasp of the theories and cases of electronic government affairs. Two trunk practice courses 1. Basic training of computer application through the intensive training of basic knowledge and operations of targeted computer applications, it is required that students can successfully pass the national computer -level exam and obtain corresponding computer application capabilities. 2. Computer program design (VB) training through targeted programming and intensive theoretical knowledge requires students to successfully pass the national computer secondary exam and obtain corresponding computer application capabilities. 3. Microcomputer assembly and maintenance training through actual participation, assembly and debugging, require students to be familiar with the models, performance, and prices of each component component component in the market. Understand the whole process of software, hardware design and system program debugging in microcomputer system development, and master the diagnosis and solution of common faults of microcomputer. 4. Computer network configuration and system integration require students to learn the networking technology of NT LAN, master the basic concepts of NT, learn the basic knowledge of system integration, master the basic methods of system integration, and follow the steps of being familiar with the configuration of a local area network, master network planning, and grasp the network planning. Design, construction, integration, management, and application development technologies, master technologies such as Internet website construction, access services and web construction. Finally, students are required to write curriculum design papers. 5. E -commerce webpage production and website design requires students to learn the access technology of Internet, master the basic concepts of Internet, learn basic knowledge of system integration, master the basic methods of system integration, familiarize with a web website by design, master website planning, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design, design Construction, integration, management and application development technologies, master ASP programming, PHP programming, Java programming and other technologies, understand ISP, and finally ask students to write curriculum design papers.
1. The definition of e -commerce in a broad sense
The e -commerce refers to various business activities conducted by trading parties or participants using modern information technology such as computer technology and network technology, including cargo trade, service trade and Between intellectual property trade (mainly B TO B, B to C between enterprises and enterprises) use modern information technology and computer networks in accordance with certain standards in accordance with certain standards.
The definition of the above -mentioned broad e -commerce can analyze and understand from the following aspects:
First of all, e -commerce is a business method that uses the most advanced information technology technology Essence The parties to the transaction enter the e -commerce network in accordance with a certain format, and the e -commerce network will find relevant information according to the user's requirements and provide users with a variety of transaction options. Once the user has determined the transaction object, the e -commerce network will assist in the completion of the full sets of services such as signing, classification, transfer, and money receipt of the contract. Provide a "win -win" best choice for both parties.
Secondly, the essence of e -commerce is business. The goal of e -commerce is to carry out business activities through the most advanced information technology of the Internet, so it must serve business and meet the requirements of business activities. Business activities are eternal themes for e -commerce. From another perspective, business is constantly developing, and the widespread application of e -commerce will have a huge impact on the business itself. Fundamentally changing the original business method of human society and injecting a new concept into business activities.
Third, the comprehensive understanding of e -commerce should be considered from the aspects of "modern information technology" and "business". On the one hand, the "modern information technology" contained in the e -commerce office should cover various modern communication methods based on electronic technology; on the other hand, the term "business" should be widely understood, which refers to the contractuality and non -contractual contracts All matters caused by the relationship between nature of sex. According to the perspective of collection theory, e -commerce is the intersection of modern information technology and business.
2, narrow e -commerce definition
The e -commerce definition of narrow sense is that e -commerce activities will be attributed to e -commerce only through the Internet. From the perspective of development, when considering the concept of e -commerce, it is not enough to use the Internet to carry out business activities. All trading activities such as advertising, design, development, sales, procurement, and settlement of various electronic information networks will be included in the scope of e -commerce. As American scholar Ryovica Calrata and Andrew B. Whiston pointed out: e -commerce is a modern business method. This method is used to meet the needs of enterprises, merchants and customers. , Improve service quality, reduce transaction costs to achieve the above purposes. Today's e -commerce transactions through a minority computer network for information, products and services, and future e -commerce can be traded through any network in the number of information highways. In other words, e -commerce currently uses Internet as the main carrier does not mean that this type of carrier can only be used forever. In the future, e -commerce will use the most widely covered carrier than Internet, which is much more advanced and more advanced. Essence
3, the definition of e -commerce in the IT industry
it (information technology) industry is the direct designer of e -commerce and the manufacturer of e -commerce software and hardware equipment. Many companies give the definition of e -commerce according to their technical characteristics. Although the difference is large, they all agree that e -commerce uses the existing computer software, hardware equipment and network infrastructure to perform various business activities through a certain protocol's electronic network environment.
(1) HP's definition of e -commerce is: a way to complete business trade activities through electronic means, e -commerce enables us to use electronic transactions as a means to complete the product and service of products and services Exchange is a link between merchants and customers. It includes two basic forms: e -commerce between merchants and e -commerce between consumers and final consumers. HP's e -commerce solutions, including all trading partners, suppliers of users, commodities and services, carrier, banks, insurance companies, and all other external information benefits. E -commerce establishes different systems and databases through merchants and their partners and users. It uses customer authorization and information flow authorization to apply electronic transaction payment methods and mechanisms to ensure the security of the entire e -commerce transaction process.
(2) SUN's definition of e -commerce is: Simply put, e -commerce is a business transaction using the Internet network. It can be technically given to the following three definitions:
① On the basis of the existing web information release, plus Java online application software to complete online public transactions.
② Based on the existing enterprise internal interaction network (Intranet), the development of JAVA online enterprise applications can be developed to achieve the enterprise application Intranet, and then expand to the external Extranet, so that external customers can use the application of the enterprise to apply the application of the enterprise Software trading.
③ Commercial customers will trade JAVA devices such as computer, online TV set -top box, telephone, mobile phone, personal digital assistant, etc.
The development of these three aspects will eventually return to the same way ---- Java e-commerce enterprise and cross-enterprise application.
(3) IBM defines e -commerce as: e -commerce refers to the use of digital electronic methods for business data exchange and business business. It is an interrelated and dynamic business activity that developed a broad connection with the rich resources of the Internet and the rich resources of the traditional information system. This kind of activity is developed on the Internet, and the network is the basis of e -commerce. INTERNET (INTERNET), Enterprise Network (Intranet) and Extranet are three basic models of e -commerce. And these three models are layered. Only on the basis of the Internet, first establish a good enterprise internal network (Intranet), and establish a relatively complete standard and various information infrastructure to smoothly expand to the external network of the enterprise ( Extranet), finally extended to e -commerce.
4, the concept of the World E -commerce Conference on e -commerce
November 6-7, 1997, the International Chamber of Commerce held the World Business Conference (The World Business Agenda for Commerce, from a business perspective, proposed the concept of e -commerce: e -commerce refers to the electronicization of the entire trade activity. From the perspective of covering the scope: all aspects of transaction in all aspects of transactions instead of any form of commercial transactions performed through a face -to -face exchange or direct interview method; from the technical aspect, it can be defined as: e -commerce is a multi -technical collection, which is a multi -technology collection, and a multi -technology collection, which is a multi -technology collection, and a multi -technology collection, which is a multi -technology collection. Including exchange data (such as electronic data exchange, email), obtaining data (such as shared database, electronic publicity cards), and automatic capture data (such as barcodes), etc.
The business covered by e -commerce includes: information exchange, pre -sale and after -sales service (such as providing details of products and services, product use technical guidelines, answering customer opinions), sales, electronic payment (such as using electronic funds Transfer, credit cards, electronic checks, electronic cash), transportation (including the management and transportation tracking of goods, and the actual delivery of products that can be transmitted electronic), form a virtual enterprise (form a physical non -physical enterprise, focus on a group of a group of batch The authority of independent small and medium -sized companies provides more products and services than any individual company), companies and trading partners can jointly have and operate and share business methods.
5. The definition of "electronic data exchange" is provided, but the "E -commerce Demonstration Law" does not specifically explain what "e -commerce" refers to. When formulating the "E -commerce Demonstration Law", the United Nations Trade Law Commission decided that when dealing with the current theme, we must remember the extensive meaning of electronic data exchange, that is, the electronic data exchange that may be widely involved under the title of "e -commerce" in trade in trade Various uses, although other explanatory terms can be used. The communication methods included in the concept of "e -commerce" have the following transmission methods based on electronic technology: communication based on electronic data exchange, narrowly defined as data transmission in standard formats between electronic computers; Standard electrical transmission; passing through electronic means, such as the transmission of text in a free format through the Internet.
In on the other hand, the "E -commerce Demonstration Law" made a broad explanation of the word "business" in "e -commerce": to make it including all business in contract or non -contractual type of business Various matters caused by the relationship of nature.商务性质的关系包括不限于下列交易：供应或交换货物或服务的任何贸易交易；分销协议；商务代表代理；客账代理；租赁；工厂建造；咨询；工程设计；许可贸易；投资；融资；银行Business; insurance; development agreement franchise; joint -run or other forms of industrial or business cooperation.
The relationship between modern business and e -commerce and the role of e -commerce on business will generally be reflected in many aspects. Yes) It can also be said that it is: using electronics as a means, with business as the main body, the original traditional sales and shopping channels are moved to the Internet, breaking the tangible and intangible barriers of the country and region, the globalization, networking, and networking of manufacturing enterprises are global, networked, and networked. Intangible and personalized! Some people have said: If you want to fish, you must know where there are fish. If you want to create wealth, you must know where wealth is concentrated; mastering knowledge is not as good as mastering the trend, and mastering the trend must master the biggest trend. What is the biggest trend of the 21st century? E -commerce! Why? Because e -commerce will promote the economic development of a country, will change the production method of society, and the structure of the economy will be adjusted, it will become a new economic growth point of a country. Essence Essence
The "e -commerce" "concept" as the keyword, choose BAI and select a search engine for query:
1, Baidu Alliance makes partners stronger
2, Baidu Software Developers choose to cooperate with Baidu to improve the ability to improve through Baidu Super search software
. Baidu statistics
Free website statistical systems, including various statistical services such as traffic statistics, search engine analysis, user analysis, promotion content monitoring, etc., so that you can track the traffic changes of your website at any time from all angles.
4. Financial websites obtain good income through Baidu theme promotion
5. Car website and Baidu theme promotion cooperation, obtain long -term stable income
6. If you are a chain Internet cafe or an Internet cafe software provider, you can cooperate with Baidu.
7. The service platform of the number million is to ensure the stable transmission of data
8. powerful technical team, core data analysis
9. Different places Real -time data backup to ensure data security and privacy
E-commerce or EC (English: E-Commerce) refers to electronic trading activities and related service activities on the Internet, an internal network (Intranet), and Value AdDed Network on the Internet. Electronic and networked in all aspects of business activities. E -commerce includes electronic money exchange, supply chain management, electronic trading market, network marketing, online transaction processing, electronic data exchange (EDI), inventory management and automatic data collection system. In the process, information technology used includes: Internet, internet, emails, databases, electronic directory and mobile phones.
The e-commerce in the broad sense-electronic business or EB (English: E-BUSINESS) refers to the electronicization of the entire business activity, that is, refers to the application computer and network technology and modern information communication communication Technologies, according to certain standards, use electronic tools (sometimes even referring to the entire electronic media field, including broadcasting, television, telephone communication, etc.) to realize business activities including e -commerce (or electronic transactions) The whole process
The success factor of e -commerce
[Edit] Technology and organization n In many cases, an e -commerce company survives Based on its own products, and also have a capable management team, good pre -sale services, good business structure, network foundation and a safe, good design website, these factors include:
r
enough market research and analysis. E -commerce requires feasible business plans and abide by the basic principles of supply and demand. The failure in the field of e -commerce is often the same as other business areas, and lacks a understanding of the basic principles of business.
The management team that is armed by an information technology strategy. The information strategy of a company needs to be a part of the reorganization of the business process.
This provides customers with a convenient and safe way to trade. Credit cards are the most common payment methods on the Internet. About 90%of online payment uses credit cards. In the past, the encrypted credit card number information was passed between customers and merchants through independent third -party payment gateways, and most small companies and individual companies are still the same. Today, most of the companies with a larger scale directly handle credit card transactions through protocols with commercial banks or credit card companies on the website.
The transaction with high reliability and security. For example, using parallel computing, hardware redundancy, failure processing, information encryption, and network firewall technology to meet this demand.
The customer relationship with a 360 -degree perspective, that is, to ensure that both the company's employees, suppliers, and partners can obtain a complete and consistent perspective of customers, rather than being selected or filtered. Because customers will not have a good evaluation of the feeling of monitoring in authoritism (eldest brother).
Colon a business model. If there is such a paragraph in textbooks in 2000, many "" companies may not go bankrupt.
The design of an e -commerce value chain, which is concerned about the core competitiveness of the limited number, rather than a solution for one -stop purchase. If the appropriate preparation procedures, online stores can get one of them in professional or general characteristics.
The technology is close to the most cutting -edge technology as far as possible, and it is closely following the change of technology. (However, it should be remembered that there is a big difference between the basic rules of business and the basic rules of technology, do not catch fashion in the business model)
Coloning a sufficient sensitive and agile organization to timely cope with the economy, society and the environment in a timely manner Any change occurred.
This provides an attractive website. Tasteful use of color, pictures, animations, photos, fonts and sufficient white space can achieve this goal.
Masmic business processes can be obtained through process reconstruction and information technology.
The information that provides fully understanding products and services, including not only all product information, but also reliable consultant suggestions and selection suggestions.
Naturally, the e -commerce supplier industry needs to fulfill the principle of universal, such as ensuring the quality and availability of the goods provided, the reliability of logistics, and timely and effectively handling customer complaints. In the network environment, there is a unique feature. Customers can get far more than the traditional "brick cement" commercial environment about merchants
[Edit] Customers are first
one one first Successful e -commerce institutions must provide a satisfactory and meaningful experience for customers. All of them are composed of various customers as the first factors, including the following:
The additional benefits to customers: If electronic seller wants to do this, it can provide a product or product series, with a lower one lower, a lower lower one, a lower lower one, a lower lower one, a lower one, a lower lower one, a lower lower one, a lower one, a lower one. The price attracts potential customers, just like traditional business.
provides high -quality services: provides an interactive and easy -to -use purchase experience and place, as well as traditional retailers, it helps to achieve the above goals to a certain extent. To encourage customers to come back to buy again. Gifts or promotional coupons, discounts and discounts can be used. You can also connect to other related websites and advertising alliances.
providing personal services: Provide personalized websites, purchase suggestions, personal and special preferential methods, helping to increase interaction and humanization to replace traditional sales methods.
The community awareness: Chat room, discussion board, and some loyal customer programs (also known as affinity plan) have some help to provide community awareness.
This to make customers have a comprehensive experience: Provide electronic personalized services, and provide individual services according to the customer's preferences, so that customers can feel different experiences, which can become the company's unique selling point and brand.
Self -service method: providing self -service service websites, easy -to -use and no need for assistance, all help. Including all product information, cross -selling information, consulting product replacement, supplies and accessories selection.
The various information: such as personal electronic address book, online shopping, etc. Through rich comparative information and good search equipment, information and component security and healthy comments are provided to customers. Can help personal electronic services to determine more potential customers.
[Edit] Failure factor
The leakage of personal data is the biggest factor. For personal information, hackers can immediately know what personal information you put on the webpage. So how to protect customers' personal capital, etc. is the biggest problem of e -commerce. If it is not handled properly, then this electronic shop will be eliminated
E -commerce: Abbreviation of e -commerce
n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description